The Team BehindCascader
We built Cascader because we've run the campaigns. We've wasted the spend. We've lived the inefficiencies. Our mission is simple: eliminate wasted spend with speed, precision, and transparency.
Our Leadership
One Marketer, One Engineer
We decided to solve a real problem we lived through repeatedly. No jargon. No hand-waving. Just results.
Brandyn Morelli
Co-Founder & Marketing Strategist
Brandyn has spent the last decade running lead generation campaigns for B2B and SaaS companies that actually demand performance. He's worked with founders, marketing teams, and growth leaders across high CPC industries where wasted ad spend gets noticed fast.
As Principal Consultant at Tilt Metrics, he's led strategy for hundreds of accounts, balancing SEO and PPC to drive qualified leads. That firsthand experience with Google Ads inefficiencies is what powers Cascader's approach to cutting through the noise and surfacing what matters.
Rick Hecker
Co-Founder & Technical Product Lead
Rick is a 20-year software veteran who's led large product engineering orgs building solutions used by millions. Before Cascader, he led the overhaul of complex, high-stakes software—building tools that shipped fast and held up under pressure. His focus has always been the same: simplify workflows, eliminate friction, and deliver outcomes users can trust.
He's built over 50 apps, managed distributed teams, and led architecture across startups and enterprise. But Cascader is different. It's personal. It's a return to building something hands-on, solving fundamental problems with tangible impact.
What Drives Us
Cascader's Principles
Transparency
You should never wonder why. Every suggestion in Cascader includes context, cost impact, and clear rationale, so you stay in control.
Efficiency
We hate waste. Not just in ad spend, but in tools that waste your time. Cascader is engineered to show you what matters fast, without bloat or filler.
Expert Empowerment
We don't replace your expertise. We amplify it. Cascader automates the grunt work, highlights the blind spots, and gives you back time to focus on strategy.