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Privacy Policy

Effective November 9, 2026

This policy explains what Cascader collects, how we use and share it, and the choices you have. "We" and "us" mean Cascader.

What we collect

  • Account details: your name, email address, company and settings. If you sign in with Google, Google shares your name and email with us.
  • Google Ads data: when you connect a Google Ads account, we access its settings, campaigns, keywords, search terms, ads, budgets and performance. See "Google Ads data" below.
  • Billing: Stripe processes payments. We receive records such as your plan and invoices, but not your full card number.
  • Messages and forms: what you send us by form, email or chat, such as your ad spend range when you book a demo.
  • Usage and device data: pages you visit and actions you take on our site and in the app, including session recordings; your browser, device and IP address; and the ad or link that brought you here, including ad click IDs.
  • Information from others: details about you or your company from partners and public sources, such as tools that identify the companies, and sometimes the people, visiting our site.

How we use information

Apart from Google Ads data, which has its own rules below, we use the information we collect to:

  • run, maintain, secure and improve Cascader;
  • build new features and products;
  • understand how people find and use our site and products;
  • market Cascader, including showing ads and measuring how they perform;
  • contact you, including product updates and marketing email;
  • create aggregated or de-identified information and insights.

Cookies, pixels and ads

We and partners such as Google, Meta, LinkedIn, Reddit and HubSpot use cookies, pixels and similar tools on our site for analytics and advertising. These partners may collect information about your activity on our site and other sites over time. We also send some events, such as a signup or a purchase, from our servers to some of these partners with a hashed email address, to measure our ads.

You can block or delete cookies in your browser, or change your ad settings with Google, Meta, LinkedIn and Reddit.

Our site doesn't respond to Do Not Track or Global Privacy Control signals.

How we share information

  • With service providers that help us run Cascader, such as hosting, database, payments, email, analytics, customer support, sales tools and AI providers.
  • With advertising and analytics partners, as described above.
  • With a buyer or successor in a merger, acquisition or sale of assets.
  • When the law requires it, to protect people or our rights, or when you ask us to.

Google Ads data

  • Access: you sign in with Google and give Cascader access to your Google Ads accounts. We read data such as campaigns, keywords, search terms, ads, budgets, conversion settings and performance, and we make changes you ask for, such as adding negative keywords.
  • Use: we use it to provide and improve Cascader, such as scans, reports and recommendations.
  • Storage: your Google sign-in tokens are encrypted, and account data is kept in our database behind encryption and access controls.
  • Sharing: we share it with service providers that run Cascader for us, such as hosting and the AI providers that analyze your search terms during a scan. We may share limited information derived from a connected account, such as its spend level or whether it meets a spend threshold, with our advertising and email partners to measure and improve our marketing. We don't sell your Google Ads data.
  • Combined totals: we may publish totals across customers, such as total budget analyzed, that don't identify any customer. We never show one customer's account data to another customer.
  • Session recordings: we use session-recording tools to fix bugs and improve the product, and they can capture what's on screen, including Google Ads data.
  • Your control: you can disconnect Google Ads in Cascader or remove our access at myaccount.google.com/permissions, and you can ask us to delete the data.

Cascader's use of information received from Google APIs follows the Google API Services User Data Policy.

Security and retention

We protect data with encryption and access controls, but no system is perfectly secure. We keep information as long as we need it for the purposes above, and you can ask us to delete your account and data.

Your choices

  • Update your account details in Cascader, or email us.
  • Unsubscribe from marketing email with the link in any message.
  • Ask us to access, correct or delete your information at hello@cascader.io.

Children

Cascader is a business tool and isn't meant for children.

Where we process data

Cascader is a US company, and we process information in the United States.

Changes

We may update this policy. When we do, we'll post the new version here and change the effective date.

Contact

Questions? Email hello@cascader.io.