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Video case study
Hemlane slashes CAC by 50% with Cascader
Hemlane used Cascader to clear wasted spend and unlock profitable campaigns without adding headcount.
“Cascader reclaimed wasted spend automatically so our team could move faster and cut acquisition costs in half.”
Dana Dunford
"Cascader is fast without feeling risky. It surfaces search term waste that’s easy to miss in a normal review, and you’re always the one deciding what gets blocked."
Control, safety, and transparency from day one
Enterprise-ready guardrails that protect spend, document every decision, and keep your team confidently in control.
- Safe connectionWe start in a safe, read-only mode and only write when you approve negatives.
- Secure permissions & auditabilityWe mirror your Google Ads permissions. All changes appear in Google Ads change history.
- We never sell your dataYour data stays yours. We never sell it or use it to train AI models.
Google audits us every year to keep this access.
Cascader's support is excellent.“Cascader's support is excellent, and the tool has saved me hours by giving me key insights to block negative keywords I wouldn't have caught without stressful manual work. Now my budget is more focused on growth.
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in wasted spend reclaimed for advertisers like you. Every dollar saved is a dollar that can drive real growth for your business.
Trusted by advertisers worldwide
Managed ad spend (last 30 days)
Search terms scanned monthly
Average savings per customer
To cover your subscription cost
It paid for itself really quickly for us. We ran a couple scans, found obvious waste, and now we use scheduled scans so it’s just part of our weekly routine, especially on higher-spend accounts. It never feels like a black box because it explains every recommendation very clearly.It paid for itself really quickly for us. We ran a couple scans, found obvious waste, and now we use scheduled scans so it’s just part of our weekly routine, especially on higher-spend accounts. It never feels like a black box because it explains every recommendation very clearly.
The first time we ran Cascader, it was a “wait… we’re paying for that?” moment. It made it easy to clean up wasted searches quickly, and the flow stays simple: scan, review, apply while I stay in control.
If you're managing $1M in ad spend you could be losing up to $300,000 every month
Ready to recover wasted ad spend?
Start turning search term waste into profit.