Mining
Give high-intent fleet tracking demand a dedicated home
18 related terms · 41 conversions · no exact-match owner
Search demand worth owning
+$12,480
Improve Google Ads, one ranked move at a time.
See what matters first, why it matters, and what to do about it.
Top opportunities, ranked by impact
Routing
Send ELD compliance searches to the ads and page built for them
12 related terms · 64 clicks landing in a generic ad group
Searches in the wrong campaign
-$6,240
Budget
Give an efficient non-brand campaign room to scale
CPA 24% below target · 18% impression share lost to budget
Proposed increase
+$85/day
Performance Gaps
Search Partners is dragging CPA in a top campaign
$121 CPA vs $78 on Google Search · 56 mature days
Value gap
-$4,180
Search Waste
Block driver-job searches without blocking fleet software buyers
23 related terms · $3,860 spent · 0 conversions
Wasted spend
-$3,860
More in your Action Plan
- marketers trust Cascader
- 914+
- connected Google Ads spend · last 30 days
- $159.7M+
Measured customer results
Average lift by week 10:+43.1% ROAS. +31.8% conversion rate.
Average change from baseline in qualifying campaigns after customers applied Cascader recommendations.
Measured customer averages
First 10 weeks
Average change from baseline
ROASCVR
Average lift over customers' first 10 weeks. ROAS ends 43.1% higher and conversion rate ends 31.8% higher.
From account to next move
One scan. Five opportunity lanes. One ranked action plan.
One scan analyzes Mining, Routing, Budget, Performance Gaps, and Search Waste. Then ranks each move by likely impact, evidence confidence, and effort.
01 · Mining
Own the demand already proving itself.
Find valuable search themes with strong evidence but no clear exact-match home.
Related market demand
fleet tracking software
commercial fleet GPS
fleet management GPS
Ownership gap
No exact-match owner
Proposed exact-match home
[fleet tracking software]
Modeled uncaptured value
$12,480
02 · Routing
Put demand in its strongest observed home.
Find related searches spread across placements when one campaign or ad group is the stronger observed owner.
Current demand cluster
ELD compliance
12 related terms
Current split
3 owners
Observed owners
ELD Solutions
Proposed route
$78 CPA
Observed
Observed misrouted spend
$6,240
Generic Fleet$142 CPA
Broad Nonbrand$131 CPA
03 · Budget
Challenge Google’s budget suggestion with your own evidence.
Find mature, efficient campaigns constrained by budget, then size a bounded first step.
Account evidence
Efficiency
CPA 24% below target
Headroom
18% impression share lost to budget
Evidence-bounded target
One campaign. One shared scale.
$300/dayCurrent
$385/day+$85/day proposed increase
$500/day+$200/day Google suggestion
Cascader proposes the first bounded move
04 · Performance Gaps
Find the performance gaps worth fixing first.
Compare networks, locations, devices, URLs, and automation settings with stronger benchmarks.
Observed CPA field
Lower CPA is better
56 mature days
$43 CPA gap
$60$80$100$120$140$78
Google Search
$121
Search Partners
Same account. One placement leaves a measurable performance gap.
Modeled value gap
$4,180
05 · Search Waste
Cut wasted spend. Protect valuable demand.
Find wasteful query clusters, protect good demand, and approve the negative keywords you want applied.
Mixed query evidence
fleet tracking software
truck driver jobs
CDL driver salary
Classifier
Intent + safety gate
Protected demand continues
fleet tracking software
Valuable intent stays eligible
Search Waste · review queue
truck driver jobs
CDL driver salary
Action mechanism · negative keywords
Observed wasted spend
$1,230
Manual gateReviewApproveApply
Documented customer outcome
Hemlane
Found wasted spendBuilt negative keywords
50% lower CAC
Documented paid-customer result
Customer case study
Hemlane cut CAC by 50%.
Dana Dunford explains how Hemlane used Cascader to find wasted spend and build negative keywords.
Dana Dunford
CEO, Hemlane
Customer proof
Built for the people responsible for Google Ads results.
Customer outcome
“Cascader’s support is excellent, and the tool has saved me hours by giving me key insights to block negative keywords I wouldn’t have caught without stressful manual work. Now my budget is more focused on growth.”
Omar Abu-ShaabanFounder, MedShop DirectCustomer outcome
“It paid for itself quickly. The recommendations make recurring account reviews faster without giving up control.”
Danielle WilburSr. Paid Media StrategistCustomer outcome
“The first scan was a “wait—we’re paying for that?” moment. The next step stayed simple, and I stayed in control.”
Garret HeckerFounder, Second Source Inc.Governance
Your scan is read-only. You decide what changes.
Enterprise-ready guardrails that protect spend, document every decision, and keep your team confidently in control.
- Read-only by defaultOpportunity Scans do not change your campaigns.
- Secure access & audit trailWe mirror your Google Ads permissions. All changes appear in Google Ads change history.
- We never sell your dataYour data stays yours. We never sell it or use it to train AI models.
Google Ads API approved partner
Google audits us every year to keep this access.
Your account. Your evidence.
See what comes first in your account.
Start with a free, read-only Opportunity Scan and see what rises to the top.
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