Tracking

A chrome hand tally counter on a beige surface; a red thread tied to it lies across the surface and ends well short of an open notebook with blank grid pages and a pencil.

Cascader Answers

Google Ads wants a conversion URL, but your bookings happen on a booking platform. What should you count?

For salons, studios and clinics that take bookings on a third-party platform: what to select at the conversion-goal step, without typing in a made-up URL.

A dark green sphere sits where green and copper paths diverge. The green path reaches an open doorway; the copper path passes through two separate hoops.

Google Ads

One Google Ads Click, Two URL Journeys

Follow the visitor and the background tracker separately to find a wrong destination, a missing parameter or a broken tracking route.