The payment that buys the next installation
A cash calendar for paid-search growth: move installation and collection dates, then follow the receipts through six weeks of new work.
A worked cash calendar
The payment that buys
the next installation
The smaller service campaign earns less. It also pays before the next equipment order. Give that receipt a job.
Open the cash calendar ↓
You have a good installation campaign and room to buy more work. Each completed installation leaves $4,000 after advertising and fulfilment. A batch of smaller service jobs leaves $1,000.
There is $7,000 available for this next run of acquisition. An installation costs $6,000 to get through. On its own, it fits.
Now put another one on the calendar.
This is a constructed business, with deliberately fixed outcomes. A “service batch” means the jobs acquired together by one $500 advertising run. Every cohort here converts, completes and pays as specified; the dates are assumptions to dispute.
| Cash and timing | Service batch | Installation |
|---|---|---|
| Advertising cost | $500 | $500 |
| Fulfilment paid at start | $1,500 | $5,500 |
| Customer payment | $3,000 3 days after start | $10,000 14 days after start |
| Contribution after both costs | $1,000 | $4,000 |
Run each campaign twice. Swap their order. Both plans spend $2,000 on ads in September, pay $14,000 in fulfilment, collect $26,000, and close September with $17,000.
The month agrees.
The middle does not.
Installation first
Install → service → install → service
- First installation paid for$1,000 left
- Service batch paid for−$1,000
- Second installation needs $6,000; the $3,000 service receipt clears afterward−$7,000 low
The first installation’s $10,000 arrives Sep 16. By then, the second equipment order has already needed the money.
Service first
Service → install → service → install
- First $3,000 service receipt clears$8,000 ready
- First installation paid for$2,000 left
- Second installation needs $6,000; the first’s $10,000 arrives Sep 20−$3,000 low
The smaller work buys time for the first installation. The second still needs $3,000 from somewhere else.
Installation first · complete September calendar
Service first · complete September calendar
The service campaign has done more than add its $1,000 contribution. Before the installation starts, its whole $3,000 receipt is back in the bank: $2,000 of previously committed money, plus $1,000 earned. That is the money available to reuse.
The remaining $3,000 funding gap looks modest. It belongs to a plan that stops buying after two rounds.
Keep the installation.
What else wants its money?
Continue with a service batch and an installation every week. Six installations leave $24,000 after advertising and fulfilment. The third needs $6,000 on Sep 20, the very day the first installation’s $10,000 is due. There is good work here to finance.
Finance can release one further $8,000 reserve. But an existing customer also has a maintenance slot to book: pay $8,000 for its labour and materials on Sep 13, collect $12,000 on Sep 27, and keep $4,000 of contribution. Pass on the slot and that job goes elsewhere.
Assume there is capacity for both. The maintenance job needs no new advertising and sits outside the two-plan comparison above. Its fixed dates and certain payment are part of this constructed situation. Now the same money has two worthwhile jobs.
Keep the third installation in view. Check “Receipts clear before same-day outlays” to put the first installation’s payment ahead of this order. Then look back at the cash needed to get this far.
The funding case for Finance
Which work can this money fund?
Consult the dated low, weekly lows and complete cash calendar
The low in each week of acquisition
All balances exclude the extra reserve. Each day below retains the exact payment order, including advertising accrual separately from bank debit.
Do not let the larger contribution lose its chance just because its receipt is slow. Show Finance what the reserve will fund, which booking competes for it, and which receipt lets it return while starts continue.