The claim between your headlines
An editable RSA copy workshop: make a new product worth investigating without borrowing another product’s proof.
Responsive search ads
The claim between your headlines
You wrote two true assets. The buyer reads a third claim.
Make a new picking system worth investigating. Keep the company’s experience behind it. Decide what the ad has to leave out.
Start with two headlines ↓
First impression
Northline · warehouse software
Pick Without Hand Scanners | Used in 2,000 Warehouses
Book a workflow demo.
Open Northline’s brief
Compare a reading of this pair
I heard the scanner-free system borrowing the barcode product’s installed base. The two assets supplied a relationship neither stated. Naming “barcode” inside the number’s asset repairs that relationship; whether a barcode fact deserves space in a vision ad is still a writing decision.
Two assemblies
Stay with the words for a moment
Use the brief above. Write what you hear in A, then let “new” disappear and read it again. Compare B when you are ready. Your words stay with each version.
Constructed ads, not observed ads or a prediction of Google’s serving.
Compare another reading
Your copy desk
Make the meeting worth taking
Your brief: earn a vision-picking demo with a warehouse operator who knows their barcode workflow. They can picture putting down a hand scanner. They cannot yet picture which of their picks would change.
Give that possibility a useful next step. A demo can show the module’s supported tasks and open a conversation about fit. The established support team may be a substantial reason to take that conversation seriously. You have no trial offer, speed result or uptime promise to sell.
Start with the invitation below. Keep a line, change it, or let it fall away. Your deck is the pool of headlines and descriptions. Try another line from it and listen again.
Keep the business facts and platform constraints at hand
The 2,000 warehouses use barcode. The vision module is new and handles selected tasks. Northline has supplied warehouse software and support for 20 years; its established team is trained on the new module. No module adoption, reliability, speed or error-reduction result is supplied.
Google can vary RSA asset order and show just one headline. Unused assets can also appear as links, including eligible assets from another RSA in the ad group. These previews cover headline-and-description readings, not every serving format. RSA documentation
The limits are 30 characters per headline and 90 per description, with three to 15 headlines and two to four descriptions supplied. Text pinned to headline 1, headline 2 or description 1 has a designated-position guarantee; headline 3 and description 2 do not. If meaning depends on a companion, review every allowed alternative in an appropriate guaranteed position, or rewrite the dependency away. Pinning guidance
The current help page says at least one description is selected. Google’s February 2025 announcement discussed possibly omitting descriptions as exploration. A complete preview uses at least one description; you can omit the second. Counts concern this English-language exercise.
My task for the meeting: Write one above, then try to earn it here.
Current experiment
Rewrite the words directly in the ad.
Exclude or move this line
Keep the words and your reading together, then try another version.
Earlier assemblies and their notes
Two tempting directions I would keep working on
Northline · warehouse software
New Vision, Warehouse Support | Talk to Our Warehouse Team
New vision picking, backed by Northline’s warehouse support team. Ask about task fit.
I could trust this team and still have no particular reason to book. The invitation spends three lines on reassurance while the hand scanner stays in the operator’s hand.
“Try Scanner-Free Picking” gives me an action to want, but sounds like I could use the system. This brief offers a demo. What could this operator learn from watching supported tasks and discussing fit, before committing to a different way of picking?
Character counts check space; you judge the claim and the appeal. Pair sweeps do not cover triples, descriptions, other eligible assets or the destination.
Put another writer’s invitation beside yours
“See” offers a small discovery: which tasks the module can handle. The description names the demo and keeps “selected” and “new” in that promise.
I spent a headline on support because I want the operator to meet people who know warehouse work. If they cannot yet picture putting down a scanner, I may have spent that space too soon. Another writer could give the hand scanner that headline and let the description carry the team.
Read the rest of this writer’s deck
Eight headlines and three descriptions. I kept the barcode number for an operator comparing approaches; you may still leave it out. This invitation is one reading of the deck, not a verdict on its other combinations.
Bring your version
Put one ad on the table
Choose the invitation you would take into a copy conversation. Leave the next writer a question worth answering.
Your chosen assembly will appear here when you set it aside at the copy desk.
Your question will stay with the exact ad you choose.
Keep working at the copy desk ↑